Juul is getting ready to go away 5 European international locations throughout the yr, in accordance with BuzzFeed News. The e-cigarette maker is reportedly planning to drag out of Austria, Belgium, Portugal and Spain in July adopted by France on the finish of the yr. In contrast to all of the shutdowns and layoffs reported over the previous months, BuzzFeed’s supply says the choice didn’t have something to do with the coronavirus pandemic.
Austria’s, Belgium’s and Portugal’s markets are apparently too small within the first place. Juul enjoys comparatively excessive gross sales in Spain and France in comparison with the remainder of the continent, however not excessive sufficient to justify the prices of working a enterprise there and the difficulty of coping with regulators. The European Union has stringent necessities on the subject of e-cigarette merchandise, because the publication notes, requiring firms to stay to a nicotine restrict of 20 milligrams per milliliter of fluid. In the meantime, a single Juul pod can include as much as 59 milligrams of nicotine per milliliter within the US.